Can a running shoe help you run faster?

If you believe the video about the Airia One running shoe, yes; a 7% improvement in performance might mean the 2 hour barrier in the marathon is closer than we think if you use this running shoe … maybe.

If you believe the more rational thinkers about running shoes, it might help some run faster and it might cause injury in others. A lot of the commentary in social media on this running shoe is knee-jerk with a failure of many to understand what the shoe is trying to achieve. Future research and practical experience with the shoe is needed …. unless the IAAF deem the shoe performance enhancing and ban it!